501/46 Pacific Parade, Bilinga
3
3
2
Land size: 251
2,500,000
501/46 Pacific Parade, Bilinga
Marketing Proposal
Appraisal
Dear Neville and Patricia Mannix,
Thank you for the opportunity to appraise your stunning home.
Apartment 102 has been for sale in your block for approximately 60 days at interest over $2.5 million with its own private pool and yard, but no real ocean views.
I believe your apartment is more private and has stunning ocean views, although the properties are similar, they are completely different in the feeling of living on the beachfront.
It would be my suggestion that an asking price of $2.5 million would be suitable in our current market. I would like to stress this should be taken as my estimated opinion only and not as a sworn valuation.
My job as your agent is to get as many buyers as possible through your property so I can achieve the highest possible price for you. We have 3 real estate offices under the one owner, the Elanora office at The Pines Shopping Centre, our Palm Beach office, and the Burleigh office.
First National Real Estate also has multiple offices throughout Australia, New Zealand, and Asia, ensuring a bigger audience for your home.
We have 14 salespeople and we all work together as a team, so your home's opportunities are maximised. If any other agency on the Gold Coast has a buyer, I am happy to bring them through with the other agent and do a conjunction sale.
I trust you find the contents of the Advertising Programme easy to understand, I am happy to offer you a Virtual Tour of your property, complimentary, which normally costs $550. We also have a database of 15,000+ buyers that will be targeted to receive your property via email as soon as it is listed.
I am happy to not charge you for the advertising upfront.
Your home will feature on 8 websites, plus every week our database of buyers is updated with Open Home Inspection times and any other information we think is relevant. This advertising support continues throughout the entire campaign.
Our digital marketing staff will make sure that we use Facebook marketing to extend the reach of the property to a wider audience in Queensland, interstate, and overseas. For example, they can target by age, income, occupation, and location. There are also other digital marketing tools available to us.
I am happy to be competitive with my commission and reduce it to 2.25% plus G.S.T.
Kind regards,
Jason Taylor & Linda Suffredini.
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What's Involved When We Talk Marketing?
My job isn't just to sell your house, it's to get the best result for your property. That is why I have put a strong focus on creating a unique and unmatched marketing campaign to ensure we attract the right buyers and achieve the best results for your home. We use a combination of digital and print marketing with unique technology to best showcase your home and ensure that your property is not missed by any potential buyers. Ensuring that you achieve the best price possible for your property.
What is included in your marketing package ?
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First National Database
Utilising our First National Database we are able to immediately show your property to buyers who have registered themselves with us under a specific price, location and type of property. In a market like this where properties are scarce but buyers are out in force, we constantly have buyers providing there details so that they can be notified immediately of a property to prevent missing out. Our database allows us to have a collection of buyers ready for when your property comes online which will create an immediate sense of urgency and competition that often leads to better results.
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3D Virtual Tours
YOUR PROPERTY WILL ALWAYS BE OPEN - 24/7
3D Virtual Walkthrough Listing Tours digitally recreates properties and transforms them into unbelievable virtual environments - at the touch of a button.
ENGAGE MORE BUYERS
Matterport spaces are easy to share, so anyone with a computer or mobile device can have the open
house experience from anywhere.
SELL YOUR HOME TO INTERSTATE BUYERS
Buyers from anywhere in the world will be able to virtually inspect your home allowing them to have a
feel for the space and potentially purchase the property unseen.
3D FLOOR PLAN & DOLLHOUSE VIEW
Our camera & software will also create an interactive 3D Floorplan and Dollhouse view for the user to
easily interact and gain a clear overview of the space
LONGER ONLINE INTERACTION TIMES
3D Virtual Tours & Photos averaged 5:48 minutes interaction
compared to 2:12 minutes with photos only.
Social Media
Over the last couple of years I have really put a focus towards social media. I believe it is a great way to connect with the community to ensure I am always up to date with the local market. With over 80% of homebuyers on social media it is also a great way to connect your home with the potential buyers.
With a combined 3,200 followers on Facebook, over 2,200 on Instagram and an active presence on Youtube, First National Palm Beach and I have grown a real estate social media presence on the Gold Coast which allows me to showcase property to thousands of people in a targeted and specific audience.
Utilising Facebook, Instagram, and Youtube adds another level of presence for your property to ensure it is seen no matter where the buyer is looking.
Facebook Marketing Campaign
- Targeted paid Facebook marketing.
- Reach on average 10,000+ people in your target audience.
- We target your properties audience by age, gender, location & interests such as - property investments, home renovations, selling/buying houses in Australia or any other interests that might match your property.
- Target interstate buyers by focusing marketing on certain area locations - such as Sydney or Melbourne.
- Direct links to Listing Websites & 3D Virtual Tours.
Facebook Open Homes Promotion
- Detailed and specific Facebook ad campaign which shows a list of the current listing with links back to the property page.
- These weekly ads are targeted to specific audiences who are more likely to be interested in the properties.
- The open home ads are pushed every Thursday and run until the end of Saturday to ensure there’s is enough time to build interest without the risk of being forgotten.
- Open Homes are also shared via the First National Palm Beach Facebook page; which has over 2k followers
- The marketing campaign will also be advertised through Instagram using the same targeted audiences
- New listings will also be posted on both my page and the First National Palm Beach to a combined 2000+ followers.
- Weekly open home posts will also be pushed through both pages.
Photography
We use professional photographers to capture your home so that it present in its best light.
Listings that utilize professional photography generated on average 139% increase in clicks.
With professional photography our graphic team are able to touch up the photos to brighten some areas, hide some imperfections or add in those little changes you're about to make.
Our professional photographers use wide angle lenses to capture more in each photo and help make the room appear more spacious.
Dusk shots help capture emotion in the photo and can be a great way to showcase a landscape or property, by highlighting features like fire pits, pools, external lighting and even sunsets.
A professionally drawn floor plan helps buyers understand a property's flow, and visualise how its spaces will work for them. It's also great for out-of-town buyers who aren't able to inspect the property.
Online Portals
It's clear that the majority of buyers eyes are on realestate.com however that also mean majority of the competition is also on there. To ensure your property stands out from the rest we have a partnership with realestate.com to our listing as premiere listing at almost half the cost.
- Premiere Property listings are seen first by prospective buyers at the top of all search results for maximum buyer attention and enquiry.
- Premiere Properties receive an average of 20 times more views and 9 times more enquiry than Standard listings on realestate.com.au.
- Premiere Property listings rotate to the top of search results every 15 days.
Your property will also be listed on Domain which is one of Australia most used real estate website.
The property will be listed on the First National website along with our three offices
Although realestate.com and domain are the main real estate portals used in Australia we also put your property across multiple other platforms to ensure your property will not be missed by any potential buyers.
